About
Yedy is a next-generation, multi-channel, digital television platform specifically for Rising Millennials. It will curate and distribute popular and new content of a variety of genres to all connected devices, while setting new standards for participatory viewing, advertising engagement, and social impact. While Millennials watch, on average, about 4 hours of traditional content and less than an hour of online video daily, they're largely unsatisfied with their experience with cable and broadcast TV. Since the invention of TV, technology has forced broadcasters and MSOs to target broad audiences simultaneously, introducing significant content risk, impeding advertisers, and leaving viewers underwhelmed. Meanwhile online video is increasingly fragmented. Internet delivery of TV content is the future of television as it enables single-audience platforms to significantly reduce content risk, provide targeted advertising opportunities, and dramatically enhance the viewing experience.