About
DNA.DO provides consumers personalized contextual offers based on their individual relationships with merchants, and enables SMB retailers to have a significantly higher return on their marketing budgets. We leverage the social graph, including the leading Russian social networks, to create a user's "Social DNA," and then determine contextual rewards at merchant locations in line with this psycho-social profile. We dramatically increase users' loyalty and influence and essentially act as an amplifier of the word-of-mouth effect, one of the oldest and most effective proven marketing methods in history.