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alternative betting games for global e/i gaming industry/sports betting sector, not a sports book, fantasy sport, exchange, positioned, placed, priced, purposed, & poised for instant profit, expansion, & customer growth, target niche & gaming demographics, expandable, adaptable, flexible, pivoting features, branding qualities, social media/network implications, advertising, customer retention, differentiation characteristics to market standards, complimentary, supplementary, diversionary, & discretionary elements, non-direct competition, proprietary software/solutions provider, offshore betting company operation, affiliation plans, significant scale, scope, & range, request information.